Activage Project - Medtronic

Celebrated on October 21, this 5-hour event was streamed live via YouTube and Zoom. ACTIVAGE Virtual Day’s objective is to allow patients, doctors and engineers in the program to express their final thoughts and present their results despite the sanitary crisis.

The event featured more than 30 participants from 7 different countries and was streamed through Zoom for over +300 attendees. On YouTube it surpassed +1000 views.

To overcome the limitations imposed by the pandemic, we proposed to the Activage team an event with xR technology in which we could create different virtual environments for each of the sessions and all the speakers could take part in the event either in person or digitally. For the presentations, we have Augmented Reality elements that interacted in real-time with the participants.

Virtual Environment Design:
For the virtual set, we designed 4 real-time environments to be synchronized with virtual and physical cameras, creating immersive and fully interactive environments.
To bring the environments into life, we have mixed animations with texturized 3D objectsthat were later integrated into the final shot with Notch.

Technical Set Up:
To carry out the ACTIVAGE event we used xR technology, or extended reality, thanks to the workflow between Disguise’s media servers and the Notch real-time rendering engine.

This technique allows you to mix virtual and physical worlds using augmented reality (AR) and mixed reality (MR) in live production environments to create fully immersive experiences.


“Commissioning Framemov for the content design and production of this event was crucial…we didn’t know the technology but the whole process has been very easy thanks to their expertise and we have achieved results way above expectations.”
Lidia Manero Mijangos | Marketing & Communication | Medtronic Ibérica S.A.